The Odd Muse Conundrum: Fashion, Fabric, Face, Fallout

When Personal Brands Get Too Personal

Happy Sunday friends.

I didn’t plan to write about Odd Muse this week, but when a story taps into branding, sustainability, and the politics of founder visibility, it’s hard to look away.

But first, I continued the conversation on TikTok last week about Khaite and whether critical acclaim still matters in fashion. It struck a nerve. Turns out a lot of peo…